A Hopeless, Pathetic Last Resort: it will Fail.

From Fortune Magazine:

Bud Light boycotters decimating sales over Dylan Mulvaney promotion should think about employees, Anheuser-Busch CEO Brendan Whitworth says.

An exemplar of our modern culture pretends to sample a brew the little people drink.

Brendan Whitworth [CEO of Anheuser Busch, the manufacturer of Bud Light beer-product], ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag.”

. . . Whitworth wants Bud Light boycotters to blame him for the fateful Dylan Mulvaney promotion and not punish the 65,000 people whose livelihoods depend on Anheuser-Busch.

Aw, isn’t that generous of Mr Whitworth, shouldering blame for the colossal error he made approving the hire of someone the antithesis of the typical drinker of his wretched beer-product: a privileged Harvard MBA who certainly never drank, nor likely even heard of the stuff?

. . . the former U.S. Marine and CIA spy turned CEO of America’s largest beer brewer said the buck stopped with him when it came to the disastrous promotion with transgender influencer [sic] Mulvaney

So how will Mr Whitworth’s sorrow over his dumb mistake manifest itself? Asking 65,000 workers, who will lose their jobs if the Bud Light swillers he drove away don’t come back, to blame him for the debacle may appear principled, but shouldn’t that admission of culpability be accompanied by something more substantial?

Your Tatler is hardly a theologian (nor an MBA), but did read the Catechism cover to cover when studying to become a Catholic, and it seems to him when someone does something dumb, that could cost 65,000 workers to lose their jobs, simply accepting blame and doing nothing else is insufficient. Mr Whitworth resigning his position, however, does seem sufficient. Will he do it?

There is no indication of it thus far.  Were he to do so, A-B’s CEO would have to surrender his $12 million per annum salary and maybe his $7 million apartment on Manhattan’s Upper East Side as well. Perhaps that’s asking too much for him. As it is though, Mr Whitworth seems to believe accepting blame for a misguided act is sufficient unto the day; insisting “I’m to blame” (he’s never even said “I’m sorry”) will do the job. That shows an astronomically high degree of unwarranted self regard and it doesn’t seem probable Bud Light drinkers, none of whom likely pull in $12 million a year, will buy it. Mr Whitford’s posturing gesture for A-B leaderships’s failures will, in the end, prove as empty as the calories in Bud Light.

UPDATE: It isn’t working.

From Fox News.

A glass bottling company impacted by Bud Light’s botched promotion with transgender influencer Dylan Mulvaney will close down two of its locations, laying off more than 600 employees as the beer brand continues to grapple with staggering financial losses and declining sales.

Schubert : Sonata for Arpeggione & Fortepiano – 1. Allegro moderato.

I’ve been waiting for this for years, a revival of the long-obsolete instrument called the arpeggione. A sort of hybrid guitar and ‘cello, Schubert wrote some his most beautiful music for it, which has long been played on the ‘cello instead.

Now, at last, we can hear Schubert’s Arpeggione Sonata as he intended it to be heard and in this writer’s opinion, it sounds better than on the ‘cello. It’s a much softer and gentler sound that may take some getting used to, but I love it and judging by the comments, so do many others. As one commenter put it: “Why is everyone surprised Schubert knew what he was doing?”

UPDATE: I just noticed this “revival,” for which I’ve been waiting so long, took place a full decade ago. Ah well, it’s new to me and possibly, I hope, to some of my readers. It doesn’t lessen the pleasure.

UPDATE 2. Those wishing to hear movements 2 and 3, played by the same forces, go here.

In Other Words, He Deserved to Die.

Way back in the ’90s, believe it or not, this arch-conservative subscribed to the New Republic magazine. Though solidly liberal, it was a thoughtful journal with some excellent and entertaining writers, including Charles Krauthammer, Mickey Kaus, Morton Kondracke, and a host of others. It was, to paraphrase the late Ed Koch, the last good liberal mayor of New York, liberalism with sanity.

Eventually, I let my subscription to the New Republic lapse and the magazine passed out of my thoughts–until today, when I was rudely re-introduced to it, as well reminded how illiberal modern liberalism has become, all sanity having drained away from it.

Wow. Apparently, the poor fellow trapped at the bottom of the sea in a submersible had it coming because of his support of the wrong political party. The old New Republic I knew would have excoriated the writer and publisher of such populist bilge. The new New Republic has embraced it, becoming the National Enquirer of the hard left.

Should the Dems retain power in the ’24 elections, we may safely assume freedom of dissent will quickly become a relic of the past.

h/t For What it’s Worth.

Attention, please: we may no longer identify someone as white.

Seen on Twitter, courtesy The Twitchy.

In time, even that oblique manner of referring to a white person by his geographical heritage will become unacceptable. Those of us burdened with the wrong hue will then be referenced, sotto voce as if uttering an obscenity, “lesser biological units.”

Uh, huh.

From the New York Post.

Step number one would be to have a nice chat with the deacons and acolytes, which ought to solve the mystery of this “miracle” in no time. Also, the inane patois of the pastor would warrant a serious discussion with him as well.

“God has duplicated himself in the ciborium,” said the Rev. Joseph Crowley, who oversees the congregation, referring to the type of container used to hold the hosts. “It’s really, really cool when God does these things, and it’s really, really cool when we realize what he’s done.”

Dude, awesome!

It’s come down to this: a black day for Holy Church in France.

And no doubt coming here soon.

What’s next, finger prints on file and lie detector tests? I am not sure which is more disgraceful, the act itself or that French Church officials consider it necessary. Whatever, these actions seriously strip priests of their dignity and respect, relegating their status to that of low-level government clerks. For shame.

With thanks to Lorin Hart.

It’s not only the Catholic Church in the States hitting new lows.

Catholic School Senior Arrested for Affirming Biological Gender Files Religious Discrimination Complaint

If you have suspicions Holy Church in Canada is in league with the devil and his comrades-in-arms, the Trudeau Government, read below to remove any doubts.

Some excerpts from the article, but read the whole thing for the most impact.

High school senior Josh Alexander, 17, won’t graduate this year. The Ontario student was suspended after protesting transgender bathrooms in St. Joseph’s Catholic High School and hasn’t attended class since February—not since police escorted him out of the building for trespassing.

* * *

Ultimately, the dispute culminated in Alexander’s arrest. Around Christmas, he was welcomed back by the school though he was barred from attending two classes, math and religion, and from speaking to certain students. The school felt his presence was detrimental to the physical and mental well-being of certain pupils, the teen said.

Arrested because he refused to accept that men can breastfeed babies. We live at once in evil and stupid times.

Oh, dear. This is unfortunate.

No, just no.

I suppose “God bless the USA” bumper stickers are tolerable, but I’m afraid this is way beyond the pale. No doubt the purveyor of it had the best of intentions, but we know what the road to hell is paved. Nationalism paired with the Rosary just isn’t cricket, with the added bonus of being sacrilege.

Thanks (I think) to John Beeler.

Georgetown University apologizes for being Christian, as well as Catholic, and erects mosque for atonement and expiation.

Remember, students, Sura 21:98 says, that all that are worshiped by men besides Allah will burn in Hell together with those who worship them.

The University, cleansed of its sins, now awaits hopefully for the King Abdulaziz University of Saudi Arabia, and other Islamic study centers, to build Catholic chapels on their campuses.