From Fortune Magazine:
Bud Light boycotters decimating sales over Dylan Mulvaney promotion should think about employees, Anheuser-Busch CEO Brendan Whitworth says.

An exemplar of our modern culture pretends to sample a brew the little people drink.
Brendan Whitworth [CEO of Anheuser Busch, the manufacturer of Bud Light beer-product], ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag.”
. . . Whitworth wants Bud Light boycotters to blame him for the fateful Dylan Mulvaney promotion and not punish the 65,000 people whose livelihoods depend on Anheuser-Busch.
Aw, isn’t that generous of Mr Whitworth, shouldering blame for the colossal error he made approving the hire of someone the antithesis of the typical drinker of his wretched beer-product: a privileged Harvard MBA who certainly never drank, nor likely even heard of the stuff?
. . . the former U.S. Marine and CIA spy turned CEO of America’s largest beer brewer said the buck stopped with him when it came to the disastrous promotion with transgender influencer [sic] Mulvaney
So how will Mr Whitworth’s sorrow over his dumb mistake manifest itself? Asking 65,000 workers, who will lose their jobs if the Bud Light swillers he drove away don’t come back, to blame him for the debacle may appear principled, but shouldn’t that admission of culpability be accompanied by something more substantial?
Your Tatler is hardly a theologian (nor an MBA), but did read the Catechism cover to cover when studying to become a Catholic, and it seems to him when someone does something dumb, that could cost 65,000 workers to lose their jobs, simply accepting blame and doing nothing else is insufficient. Mr Whitworth resigning his position, however, does seem sufficient. Will he do it?
There is no indication of it thus far. Were he to do so, A-B’s CEO would have to surrender his $12 million per annum salary and maybe his $7 million apartment on Manhattan’s Upper East Side as well. Perhaps that’s asking too much for him. As it is though, Mr Whitworth seems to believe accepting blame for a misguided act is sufficient unto the day; insisting “I’m to blame” (he’s never even said “I’m sorry”) will do the job. That shows an astronomically high degree of unwarranted self regard and it doesn’t seem probable Bud Light drinkers, none of whom likely pull in $12 million a year, will buy it. Mr Whitford’s posturing gesture for A-B leaderships’s failures will, in the end, prove as empty as the calories in Bud Light.
UPDATE: It isn’t working.
From Fox News.
A glass bottling company impacted by Bud Light’s botched promotion with transgender influencer Dylan Mulvaney will close down two of its locations, laying off more than 600 employees as the beer brand continues to grapple with staggering financial losses and declining sales.








